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Hartmans Law articles on branding and trademark law.

๐…๐จ๐ฎ๐ง๐๐ž๐ซ๐ฌ, ๐ˆ๐ง๐ฏ๐ž๐ฌ๐ญ๐จ๐ซ๐ฌ, ๐š๐ง๐ ๐ˆ๐ ๐‡๐จ๐ฅ๐๐ž๐ซ๐ฌ: ๐‚-๐‚๐จ๐ซ๐ฉ and ๐ญ๐ก๐ž ๐๐’๐๐’ ๐„๐ฑ๐œ๐ฅ๐ฎ๐ฌ๐ข๐จ๐ง

   |   Joel Fogelson

This comes up all the time: “What type of company should I form? I heard LLCs are the best.” Many investors and tax professionals, especially venture funds, avoid LLCs due to tax complexity and structural limits. Instead, consider a C-Corp for the Qualified Small Business Stock (QSBS) tax exclusion. QSBS allows qualifying stockholders to exclude…
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๐–๐ก๐ž๐ง ๐‚๐จ๐ฉ๐ฒ๐ซ๐ข๐ ๐ก๐ญ ๐…๐š๐ข๐ฅ๐ฌ: ๐‚๐š๐ง ๐“๐ซ๐š๐๐ž๐ฆ๐š๐ซ๐ค ๐จ๐ซ ๐๐ˆ๐‹ ๐’๐š๐ฏ๐ž ๐˜๐จ๐ฎ๐ซ ๐–๐จ๐ซ๐ค ๐Ÿ๐ซ๐จ๐ฆ ๐€๐ˆ? (๐€ ๐“๐ก๐จ๐ฎ๐ ๐ก๐ญ ๐„๐ฑ๐ฉ๐ž๐ซ๐ข๐ฆ๐ž๐ง๐ญ)

   |   Joel Fogelson

Imagine this: an AI trains on your work. Later, it generates something eerily similar. Your copyright claim? Weak. Why? “Fair use.” What’s your move? This isn’t just a thought experiment; litigation over AI training on copyrighted works is happening right now. The next wave? AIs generating derivative works. While the future of copyright in the…
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A Proposed Tax on Foreign Creative Works: Industry-Wide Implications

   |   Joel Fogelson

Imagine a tax not just on imported steelโ€”but on your code, your legal memo, or your radiology scan. Thatโ€™s the potential consequence if creative works like movies are treated as taxable items in the same way as physical goods. Thereย has been talk about a proposal suggesting a tax on foreign-produced movies. While the details remain…
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Entertainment Industry Tariff Proposal: A Game-Changer for AI in Hollywood?

   |   Joel Fogelson

President Trump’s recent Truth Social post declaring, “I am authorizing the Department of Commerce and the United States Trade Representative to immediately begin the process of instituting a 100% tariff on any and all movies coming into our country that are produced in foreign lands,” has sent shockwaves through the entertainment industry. This proposal could…
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Understanding Common Law Trademark Rights

   |   Eric Eagle Hartmans

In the bustling marketplace of brands and businesses, trademarks serve as valuable identifiers, distinguishing goods and services from one another. While the process of registering a trademark with the United States Patent and Trademark Office (USPTO) offers robust protection, it’s not the only path to securing rights. Enter common law trademark rights, a form of…
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San Francisco Find the Best Trademark Attorney for Your Needs

   |   Eric Eagle Hartmans

Secure Your Brand’s Future with Expert Trademark Counsel in San Francisco Trademark Attorney Is your business name truly protected? In the vibrant and competitive market of San Francisco, establishing a strong brand identity is paramount. A registered trademark is your most powerful tool for protecting your brand, securing your market share, and building long-term value….
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Requirements for Trademark Registration with the USPTO

   |   Eric Eagle Hartmans

Trademarks are essential for protecting your brand and ensuring your business stands out in the marketplace. But navigating the federal trademark registration process can be complex. This post will walk you through the legal requirements and benefits of registering your trademark with the U.S. Patent and Trademark Office (USPTO). Why Are Trademark Requirements Important? Trademark…
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Mastering the License of Trademarks: A Practical Guide for Businesses

   |   Eric Eagle Hartmans

In the world of business, a recognizable brand can be a company’s most valuable asset. Think of the iconic swoosh of Nike, the golden arches of McDonald’s, or the apple that symbolizes Apple products. These trademarks represent not just a name or a logo, but a promise of quality, a certain lifestyle, and an emotional…
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Trademark Publication for Opposition: What You Need to Know

   |   Eric Eagle Hartmans

You’ve meticulously crafted your brand, designed a unique logo, and finally filed your trademark application. Months later, you receive notice that your trademark has been “published for opposition.” What does this mean? Should you be worried? This article breaks down the trademark opposition process, including publication, on the road to trademark registration. What is Trademark…
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California Trademark Guide: A Comprehensive Look

   |   Eric Eagle Hartmans

  In the bustling business environment of California, establishing and protecting your brand identity is crucial. A vital component of this protection is securing a California trademark. Trademarks, encompassing words, phrases, symbols, or designs that distinguish your goods or services, are valuable assets that can set your business apart in the competitive marketplace. Understanding Trademarks…
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