Hartmans Law

Brand Innovation Blog

Hartmans Law articles on branding and trademark law.

Trademark Registration USA, Cost and Steps

Can Non-USA Companies Apply for Trademark Registration in the USA? Why is USA Trademark Registration Helpful? Foreign companies and individuals can register trademarks in the USA. There are many benefits to Trademark Registration in the USA. They include exclusive use of the registered trademark for the goods/services identified in the registration. Trademark Registration in the…
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New Balance Gains Cache with Unusual Endorsement Agreement with Likely Future NBA Player, Darius Bazley

Brand Innovation and the Art of the Endorsement Agreement Rich Paul, an NBA agent who represents LeBron James, Ben Simmons, Anthony Davis, and John Wall, and a kind of brand innovation icon in his own right, said this about an endorsement agreement made by the maker of my favorite dad sneaker endorsement agreement: “New Balance…
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Trademark Strength – What is it and Why Does it Matter?

What is Trademark Strength and Why Does it Matter? How can a company own the commercial rights to a common abbreviation like LOL or a word like aloha? This was the question people asked when P&G filed for trademark registration of LOL, WTF, and FML for soaps this year. A Chicago company obtained registration for…
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