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Brand Innovation Blog

Tag: Trademark Registration

Understanding Common Law Trademark Rights

   |   Eric Eagle Hartmans

In the bustling marketplace of brands and businesses, trademarks serve as valuable identifiers, distinguishing goods and services from one another. While the process of registering a trademark with the United States Patent and Trademark Office (USPTO) offers robust protection, it’s not the only path to securing rights. Enter common law trademark rights, a form of…
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San Francisco Find the Best Trademark Attorney for Your Needs

   |   Eric Eagle Hartmans

Secure Your Brand’s Future with Expert Trademark Counsel in San Francisco Trademark Attorney Is your business name truly protected? In the vibrant and competitive market of San Francisco, establishing a strong brand identity is paramount. A registered trademark is your most powerful tool for protecting your brand, securing your market share, and building long-term value….
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Requirements for Trademark Registration with the USPTO

   |   Eric Eagle Hartmans

Trademarks are essential for protecting your brand and ensuring your business stands out in the marketplace. But navigating the federal trademark registration process can be complex. This post will walk you through the legal requirements and benefits of registering your trademark with the U.S. Patent and Trademark Office (USPTO). Why Are Trademark Requirements Important? Trademark…
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Trademark Publication for Opposition: What You Need to Know

   |   Eric Eagle Hartmans

You’ve meticulously crafted your brand, designed a unique logo, and finally filed your trademark application. Months later, you receive notice that your trademark has been “published for opposition.” What does this mean? Should you be worried? This article breaks down the trademark opposition process, including publication, on the road to trademark registration. What is Trademark…
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Should I Trademark My Clothing Brand?

   |   Eric Eagle Hartmans

Should You Register Your Clothing Brand as a Trademark? Yes, it probably makes sense to register your clothing brand as a trademark. The fashion industry is crowded and filled with imitation. We think of two reasons to register a trademark, generally. Defensive registration is about getting on the registry before another company. This defends against…
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Trademark Registration Requirements for Amazon Brand Registry

   |   Eric Eagle Hartmans

The Amazon marketplace is more than a platform for Amazon to sell goods. Itโ€™s also a place where third-party retailers can sell their products to the e-commerce giantโ€™s captive audience. The system works well. Sellers get access to a broad audience for their products, and fulfilment of orders. Amazon takes a commission from each sale….
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