Brand Innovation Blog

If you’re running a business or launching an enterprise, you’ll want to protect your brand. When it comes to your company name, logo and typography, it’s important to have control over how it’s used. With help from a trademark attorney, you can ensure your trademarks are properly registered and fully protected. What is a trademark?…
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Trademark Classes Explained Trademarks are registered for particular goods and/or services. For example, COCA-COLA for carbonated soft drinks (Reg. No. 696147). The goods and services are organized into categories, called Trademark Classes. For example, clothing and footwear are in class 25, while backpacks are in class 18. An application to register the mark NIKE could…
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T-Shirt Design Trademark Registration – Specimen Recommendations and Avoiding Ornamental Refusal Can You Register a T-Shirt Design as a Trademark? Yes! People often wish to register t-shirt designs as trademarks to prevent others from selling copies. However, the t-shirt design is insufficient, without more, to function as a trademark and the application may be rejected….
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As a seller on the Amazon marketplace, you may receive a claim of trademark infringement. Whether you sell your own goods or you’re a reseller of third-party products, you can face a claim of trademark infringement all the same. Such a claim may come through Amazon or directly to you from the claimant or an…
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What is a Notice of Opposition and What Does it Mean for a Trademark Application? A Notice of Opposition is an objection to the registration of a trademark. If the Opposition is sustained or if the applicant does not file a timely response, the trademark will not be registered. Who Can File a Trademark Opposition?…
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Can Non-USA Companies Apply for Trademark Registration in the USA? Why is USA Trademark Registration Helpful? Foreign companies and individuals can register trademarks in the USA. There are many benefits to Trademark Registration in the USA. They include exclusive use of the registered trademark for the goods/services identified in the registration. Trademark Registration in the…
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Brand Innovation and the Art of the Endorsement Agreement Rich Paul, an NBA agent who represents LeBron James, Ben Simmons, Anthony Davis, and John Wall, and a kind of brand innovation icon in his own right, said this about an endorsement agreement made by the maker of my favorite dad sneaker endorsement agreement: “New Balance…
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What is Trademark Strength and Why Does it Matter? How can a company own the commercial rights to a common abbreviation like LOL or a word like aloha? This was the question people asked when P&G filed for trademark registration of LOL, WTF, and FML for soaps this year. A Chicago company obtained registration for…
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