Brand Innovation Blog

Trade secrets are invaluable assets for businesses, providing a competitive edge that often distinguishes industry leaders from their counterparts. In this article, we delve into the trade secret world, unveiling the strategies that businesses and intellectual property lawyers can employ to protect these vital assets. Examples of trade secrets include Apple’s iOS source code, algorithms…
Read more »

Importance of Registering a Business Name Registering a business name is a critical step for any entrepreneur, and it holds particular significance concerning legal rights. Registering a business name as a trademark can provide legal protection and establish your brand identity. It can grant you exclusive rights to use that same name within your industry,…
Read more »

Crafting a Distinctive Logo for Trademark: A Comprehensive Guide Brief overview of the importance of logos in establishing brand identity Logos play a pivotal role in shaping a brand’s identity, serving as a visual cornerstone that communicates a company’s values, mission, and personality in a concise manner. A well-crafted logo is more than just a…
Read more »

Trademark Copy-Paste: How to Efficiently Use the Trademark Symbol (® and TM), and Copyright Symbol (©) Whether you’re drafting an advertisement, designing packaging, composing an article, or creating marketing materials, it’s essential to know how to correctly use trademark (TM), registered trademark (®) and copyright (©) symbols in your text. In this article, we’ll explore…
Read more »

Understanding the Sleekcraft Likelihood of Confusion Factors for Trademark Infringement When it comes to trademark infringement, one of the key considerations is the “likelihood of confusion” between the two trademarks. “Likelihood of confusion” is the likelihood that consumers will be confused as to the source of the goods or services associated with the trademarks in…
Read more »

Expanding Your Brand Across Borders: The Power of International Trademark Registration In the interconnected world of global commerce, expanding your brand’s reach beyond national borders is a strategic imperative for growth. However, as your sales venture into new territories, it becomes exposed to various risks and challenges. One of the most vital aspects of this journey…
Read more »