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Hartmans Law

Brand Innovation Blog

Hartmans Law articles on branding and trademark law.

California Trademark Guide: A Comprehensive Look

  In the bustling business environment of California, establishing and protecting your brand identity is crucial. A vital component of this protection is securing a California trademark. Trademarks, encompassing words, phrases, symbols, or designs that distinguish your goods or services, are valuable assets that can set your business apart in the competitive marketplace. Understanding Trademarks…
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Trademark Attorney Orlando: Safeguarding Your Brand in the City Beautiful

  Orlando, a city synonymous with magic and entertainment, is a thriving hub for businesses of all sizes. Whether you’re a startup with a groundbreaking idea or an established company expanding your reach, protecting your brand is paramount. This is where a seasoned trademark attorney steps in.   Here are 5 innovative Orlando companies that…
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Generative AI for Game Designers: Navigate the Legal Landscape

The advent of generative AI has opened up a realm of possibilities for game designers, offering tools to streamline workflows, spark creativity, and push the boundaries of what’s possible in game development. From generating stunning concept art, game worlds, and immersive soundscapes to crafting intricate levels and compelling narratives, AI transforms the creation of games….
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Fake Crocs Seized at Port of Rochester by Customs: How to Register Trademark with Customs and Border Protection

In a recent border seizure, thousands of counterfeit Crocs were intercepted before they could reach the market. According to US Customs and Border Protection (commonly referred to as “CBP”), the counterfeit Crocs have a retail value of $575,000. This incident highlights the ongoing battle against counterfeit and pirated goods and the importance of trademark protection….
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TaylorMade Costco Lawsuit Alleges Kirkland Golf Clubs Infringe Patents For High-End Clubs

The golf club company TaylorMade filed a lawsuit against Costco alleging Costco’s Kirkland Signature irons infringe on TaylorMade patents, particularly those related to the P790 irons. As of May 2024, the Kirkland Signature set retails for $499.99, if you can find it in stock. TaylorMade’s P790 irons currently retail for $1,399.99. We reviewed the complaint…
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Statement of Use Submissions – Trademark Statement of Use

  A trademark statement of use, also called an amendment to allege use, is a critically important filing. If it contains inaccuracies, the trademark registration could be canceled. If it does not contain the correct information, it can be rejected and cause significant delays. If you do not submit a timely filed statement, then the…
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Copyright vs. Trademark: Protecting Your Intellectual Property

Understanding the distinction between copyright and trademark is vital for businesses, creators, and anyone with valuable intellectual property (IP). Both copyright and trademark offer legal protection, but they safeguard different types of assets. This article will delve into the key differences, provide examples, and explain how to choose the right protection for your work. What…
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Chicago, IL Trademark Attorney

We are based in Los Angeles and represent trademark clients throughout the world Hartmans Law’s trademark attorney is licensed to practice law in Illinois and can represent clients based in the Chicago, Illinois area. As the lawyer of record, he has helped clients based all over the United States, and around the world, with trademarks….
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The Advantages of a Flat Fee Trademark Attorney

In the dynamic realm of trademark law, businesses often find themselves navigating the complexities of securing and protecting their intellectual property. Amidst the myriad options available, engaging a flat fee trademark attorney emerges as a strategic and cost-effective choice. Flat fee attorneys provide clients with the confidence to safeguard their brands without the uncertainties often…
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Copyright a Logo

Individuals and businesses pursue copyright protection for their logos for several compelling reasons. Firstly, copyrighting a logo grants creators exclusive rights, preventing others from reproducing or using their distinctive visual identity without permission. This legal safeguard is crucial in preserving the unique elements that define a brand, ensuring that competitors cannot dilute its visual impact….
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