Brand Innovation Blog

Crafting a Distinctive Logo for Trademark: A Comprehensive Guide

November 28, 2023 | Eric Eagle Hartmans

Crafting a Distinctive Logo for Trademark: A Comprehensive Guide Brief overview of the importance of logos in establishing brand identity Logos play a pivotal role in shaping a brand’s identity, serving as a visual cornerstone that communicates a company’s values, mission, and personality in a concise manner. A well-crafted logo is more than just a…
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Trademark Copy-Paste: How to Efficiently Use the Trademark Symbol (® and TM), and Copyright Symbol (©)

October 26, 2023 | Eric Eagle Hartmans

Trademark Copy-Paste: How to Efficiently Use the Trademark Symbol (® and TM), and Copyright Symbol (©) Whether you’re drafting an advertisement, designing packaging, composing an article, or creating marketing materials, it’s essential to know how to correctly use trademark (TM), registered trademark (®) and copyright (©) symbols in your text. In this article, we’ll explore…
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Sleekcraft Factors for Trademark Likelihood of Confusion

October 23, 2023 | Eric Eagle Hartmans

Understanding the Sleekcraft Likelihood of Confusion Factors for Trademark Infringement When it comes to trademark infringement, one of the key considerations is the “likelihood of confusion” between the two trademarks. “Likelihood of confusion” is the likelihood that consumers will be confused as to the source of the goods or services associated with the trademarks in…
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Expanding Your Brand Across Borders: The Power of International Trademark Registration

October 19, 2023 | Eric Eagle Hartmans

Expanding Your Brand Across Borders: The Power of International Trademark Registration In the interconnected world of global commerce, expanding your brand’s reach beyond national borders is a strategic imperative for growth. However, as your sales venture into new territories, it becomes exposed to various risks and challenges. One of the most vital aspects of this journey…
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Avoid Two Common Reasons for Trademark Rejection

December 12, 2022 | Eric Eagle Hartmans

Two common reasons for trademark application rejection to avoid with careful planning. Conflict with Prior Registration – Likelihood of Confusion One common reason that US trademark applications are rejected by the USPTO is a conflict with a prior trademark registration. This is a so called 2(D) refusal. A conflict exists if the application is “likely…
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Should I Trademark My Clothing Brand?

October 28, 2022 | Eric Eagle Hartmans

Should You Register Your Clothing Brand as a Trademark? Yes, it probably makes sense to register your clothing brand as a trademark. The fashion industry is crowded and filled with imitation. We think of two reasons to register a trademark, generally. Defensive registration is about getting on the registry before another company. This defends against…
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How to Trademark a Catchphrase

December 27, 2021 | Eric Eagle Hartmans

Can You Trademark a Catchphrase? Yes. You can register a catchphrase as a trademark with the United States Patent and Trademark Office (the “USPTO”). To do so, the trademark application must meet the general requirements for trademark registration. A catchphrase is “a well-known sentence or phrase, especially one that is associated with a particular famous…
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Trademark Screening: Do I need it? How much does it cost?

August 4, 2021 | Eric Eagle Hartmans

What is Trademark Screening and Do You Need It? Trademark Screening is a clearance search to determine if a candidate trademark is available. It addresses two avoidable issues. First, we want to know whether the USPTO will rejected an application to register the trademark because of a prior registration of the same trademark, or a…
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Trademark Symbol

July 28, 2021 | Eric Eagle Hartmans

When to Use the Registered Trademark Symbol ®, TM Symbol, and SM Symbol Circle R ® Symbol The registered trademark symbol ® can be used if a trademark is registered with the appropriate government agency. In the United States, the appropriate agency is the US Patent and Trademark Office (“USPTO”). State trademark registration does not…
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Trademark Registration Requirements for Amazon Brand Registry

July 22, 2021 | Eric Eagle Hartmans

The Amazon marketplace is more than a platform for Amazon to sell goods. It’s also a place where third-party retailers can sell their products to the e-commerce giant’s captive audience. The system works well. Sellers get access to a broad audience for their products, and fulfilment of orders. Amazon takes a commission from each sale….
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