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Hartmans Law

Brand Innovation Blog

Hartmans Law articles on branding and trademark law.

TaylorMade Costco Lawsuit Alleges Kirkland Golf Clubs Infringe Patents For High-End Clubs

The golf club company TaylorMade filed a lawsuit against Costco alleging Costco’s Kirkland Signature irons infringe on TaylorMade patents, particularly those related to the P790 irons. As of May 2024, the Kirkland Signature set retails for $499.99, if you can find it in stock. TaylorMade’s P790 irons currently retail for $1,399.99. We reviewed the complaint…
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Statement of Use Submissions – Trademark Statement of Use

  A trademark statement of use, also called an amendment to allege use, is a critically important filing. If it contains inaccuracies, the trademark registration could be canceled. If it does not contain the correct information, it can be rejected and cause significant delays. If you do not submit a timely filed statement, then the…
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Copyright vs. Trademark: Protecting Your Intellectual Property

Understanding the distinction between copyright and trademark is vital for businesses, creators, and anyone with valuable intellectual property (IP). Both copyright and trademark offer legal protection, but they safeguard different types of assets. This article will delve into the key differences, provide examples, and explain how to choose the right protection for your work. What…
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Chicago, IL Trademark Attorney

We are based in Los Angeles and represent trademark clients throughout the world Hartmans Law’s trademark attorney is licensed to practice law in Illinois and can represent clients based in the Chicago, Illinois area. As the lawyer of record, he has helped clients based all over the United States, and around the world, with trademarks….
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The Advantages of a Flat Fee Trademark Attorney

In the dynamic realm of trademark law, businesses often find themselves navigating the complexities of securing and protecting their intellectual property. Amidst the myriad options available, engaging a flat fee trademark attorney emerges as a strategic and cost-effective choice. Flat fee attorneys provide clients with the confidence to safeguard their brands without the uncertainties often…
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Copyright a Logo

Individuals and businesses pursue copyright protection for their logos for several compelling reasons. Firstly, copyrighting a logo grants creators exclusive rights, preventing others from reproducing or using their distinctive visual identity without permission. This legal safeguard is crucial in preserving the unique elements that define a brand, ensuring that competitors cannot dilute its visual impact….
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Trade Secrets Unveiled: Strategies for Protection

Trade secrets are invaluable assets for businesses, providing a competitive edge that often distinguishes industry leaders from their counterparts. In this article, we delve into the trade secret world, unveiling the strategies that businesses and intellectual property lawyers can employ to protect these vital assets. Examples of trade secrets include Apple’s iOS source code, algorithms…
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How to Register a Business Name with Ease

Importance of Registering a Business Name Registering a business name is a critical step for any entrepreneur, and it holds particular significance concerning legal rights. Registering a business name as a trademark can provide legal protection and establish your brand identity. It can grant you exclusive rights to use that same name within your industry,…
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The Real Costs of Securing a Trademark Attorney

Our Trademark Fees (Flat Fees) To jump to the page that displays the Hartmans Law firm trademark attorney costs (flat fee), visit this page on the website: https://hartmanslaw.com/trademark-registration/. Trademarks and Why They Matter A trademark is a legally protected symbol, design, word, or combination thereof that distinguishes and identifies the source of goods or services….
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Crafting a Distinctive Logo for Trademark: A Comprehensive Guide

Crafting a Distinctive Logo for Trademark: A Comprehensive Guide Brief overview of the importance of logos in establishing brand identity Logos play a pivotal role in shaping a brand’s identity, serving as a visual cornerstone that communicates a company’s values, mission, and personality in a concise manner. A well-crafted logo is more than just a…
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