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Hartmans Law articles on branding and trademark law.

Understanding Common Law Trademark Rights

   |   Eric Eagle Hartmans

In the bustling marketplace of brands and businesses, trademarks serve as valuable identifiers, distinguishing goods and services from one another. While the process of registering a trademark with the United States Patent and Trademark Office (USPTO) offers robust protection, it’s not the only path to securing rights. Enter common law trademark rights, a form of…
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San Francisco Find the Best Trademark Attorney for Your Needs

   |   Eric Eagle Hartmans

Secure Your Brand’s Future with Expert Trademark Counsel in San Francisco Trademark Attorney Is your business name truly protected? In the vibrant and competitive market of San Francisco, establishing a strong brand identity is paramount. A registered trademark is your most powerful tool for protecting your brand, securing your market share, and building long-term value….
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Requirements for Trademark Registration with the USPTO

   |   Eric Eagle Hartmans

Trademarks are essential for protecting your brand and ensuring your business stands out in the marketplace. But navigating the federal trademark registration process can be complex. This post will walk you through the legal requirements and benefits of registering your trademark with the U.S. Patent and Trademark Office (USPTO). Why Are Trademark Requirements Important? Trademark…
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Mastering the License of Trademarks: A Practical Guide for Businesses

   |   Eric Eagle Hartmans

In the world of business, a recognizable brand can be a company’s most valuable asset. Think of the iconic swoosh of Nike, the golden arches of McDonald’s, or the apple that symbolizes Apple products. These trademarks represent not just a name or a logo, but a promise of quality, a certain lifestyle, and an emotional…
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Trademark Publication for Opposition: What You Need to Know

   |   Eric Eagle Hartmans

You’ve meticulously crafted your brand, designed a unique logo, and finally filed your trademark application. Months later, you receive notice that your trademark has been “published for opposition.” What does this mean? Should you be worried? This article breaks down the trademark opposition process, including publication, on the road to trademark registration. What is Trademark…
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California Trademark Guide: A Comprehensive Look

   |   Eric Eagle Hartmans

  In the bustling business environment of California, establishing and protecting your brand identity is crucial. A vital component of this protection is securing a California trademark. Trademarks, encompassing words, phrases, symbols, or designs that distinguish your goods or services, are valuable assets that can set your business apart in the competitive marketplace. Understanding Trademarks…
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Trademark Attorney Orlando: Safeguarding Your Brand in the City Beautiful

   |   Eric Eagle Hartmans

  Orlando, a city synonymous with magic and entertainment, is a thriving hub for businesses of all sizes. Whether you’re a startup with a groundbreaking idea or an established company expanding your reach, protecting your brand is paramount. This is where a seasoned trademark attorney steps in.   Here are 5 innovative Orlando companies that…
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Generative AI for Game Designers: Navigate the Legal Landscape

   |   Eric Eagle Hartmans and Joel Fogelson

The advent of generative AI has opened up a realm of possibilities for game designers, offering tools to streamline workflows, spark creativity, and push the boundaries of what’s possible in game development. From generating stunning concept art, game worlds, and immersive soundscapes to crafting intricate levels and compelling narratives, AI transforms the creation of games….
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Fake Crocs Seized at Port of Rochester by Customs: How to Register Trademark with Customs and Border Protection

   |   Eric Eagle Hartmans

In a recent border seizure, thousands of counterfeit Crocs were intercepted before they could reach the market. According to US Customs and Border Protection (commonly referred to as “CBP”), the counterfeit Crocs have a retail value of $575,000. This incident highlights the ongoing battle against counterfeit and pirated goods and the importance of trademark protection….
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TaylorMade Costco Lawsuit Alleges Kirkland Golf Clubs Infringe Patents For High-End Clubs

   |   Eric Eagle Hartmans and Joel Fogelson

The golf club company TaylorMade filed a lawsuit against Costco alleging Costco’s Kirkland Signature irons infringe on TaylorMade patents, particularly those related to the P790 irons. As of May 2024, the Kirkland Signature set retails for $499.99, if you can find it in stock. TaylorMade’s P790 irons currently retail for $1,399.99. We reviewed the complaint…
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