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Understanding the Sleekcraft Likelihood of Confusion Factors for Trademark Infringement When it comes to trademark infringement, one of the key considerations is the “likelihood of confusion” between the two trademarks. “Likelihood of confusion” is the likelihood that consumers will be confused as to the source of the goods or services associated with the trademarks in…
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Expanding Your Brand Across Borders: The Power of International Trademark Registration In the interconnected world of global commerce, expanding your brand’s reach beyond national borders is a strategic imperative for growth. However, as your sales venture into new territories, it becomes exposed to various risks and challenges. One of the most vital aspects of this journey…
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Federal registration of a trademark does not halt the rights of a prior user of an unregistered trademark. Trademark rights are generally acquired from the use of a mark, not from registration. What Can the Prior User of an Unregistered Trademark Do to the Owner of a Registered Trademark (or Application)? The prior user of…
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Registering a trademark can increase the value of your business and protect your firm from competitors. Of course, you will need to ensure that your Federal trademark registration is accepted, which is not automatic. Trademark attorneys near Orange County can help with the process of trademark registration. What is a trademark?  A trademark can be…
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When you’re operating a business in Culver City or the surrounding areas, you will need local attorneys to give you sound advice. Working with a trademark attorney near Culver City can be worthwhile because protecting your brand is a critical element of business management, and it can give you an advantage if your trademark is…
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If you’re running a business in or around San Diego, it’s vital to consider your intellectual property. Your brand name, logo and imagery are all valuable commodities and they help your business to stand out from the crowd. Without adequate protection, you could find that other companies begin to encroach on your brand identity. By…
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No matter what industry you’re operating in, it’s important to protect your brand. Companies spend millions creating and developing a brand identity, so it’s crucial you safeguard it. By registering a trademark in Century City, you can stop other businesses from using your intellectual property or imitating your company. Speak with a trademark attorney near…
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If you’re launching a business in or around Beverly Hills, you will need to think carefully about your branding. As well as reflecting your corporate identity and your products or services, your brand enables you to engage with your target market more effectively. Consider speaking with a Trademark Attorney near Beverly Hills, California. However, protecting…
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If you’re running a business or launching an enterprise, you’ll want to protect your brand. When it comes to your company name, logo and typography, it’s important to have control over how it’s used. With help from a trademark attorney, you can ensure your trademarks are properly registered and fully protected. What is a trademark?…
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