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Brand Innovation Blog

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The Real Costs of Securing a Trademark Attorney

Our Trademark Fees (Flat Fees) To jump to the page that displays the Hartmans Law firm trademark attorney costs (flat fee), visit this page on the website: https://hartmanslaw.com/trademark-registration/. Trademarks and Why They Matter A trademark is a legally protected symbol, design, word, or combination thereof that distinguishes and identifies the source of goods or services….
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Crafting a Distinctive Logo for Trademark: A Comprehensive Guide

Crafting a Distinctive Logo for Trademark: A Comprehensive Guide Brief overview of the importance of logos in establishing brand identity Logos play a pivotal role in shaping a brand’s identity, serving as a visual cornerstone that communicates a company’s values, mission, and personality in a concise manner. A well-crafted logo is more than just a…
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Trademark Copy-Paste: How to Efficiently Use the Trademark Symbol (® and TM), and Copyright Symbol (©)

Trademark Copy-Paste: How to Efficiently Use the Trademark Symbol (® and TM), and Copyright Symbol (©) Whether you’re drafting an advertisement, designing packaging, composing an article, or creating marketing materials, it’s essential to know how to correctly use trademark (TM), registered trademark (®) and copyright (©) symbols in your text. In this article, we’ll explore…
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Sleekcraft Factors for Trademark Likelihood of Confusion

Understanding the Sleekcraft Likelihood of Confusion Factors for Trademark Infringement When it comes to trademark infringement, one of the key considerations is the “likelihood of confusion” between the two trademarks. “Likelihood of confusion” is the likelihood that consumers will be confused as to the source of the goods or services associated with the trademarks in…
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Expanding Your Brand Across Borders: The Power of International Trademark Registration

Expanding Your Brand Across Borders: The Power of International Trademark Registration In the interconnected world of global commerce, expanding your brand’s reach beyond national borders is a strategic imperative for growth. However, as your sales venture into new territories, it becomes exposed to various risks and challenges. One of the most vital aspects of this journey…
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Trademark Screening: Do I need it? How much does it cost?

What is Trademark Screening and Do You Need It? Trademark Screening is a clearance search to determine if a candidate trademark is available. It addresses two avoidable issues. First, we want to know whether the USPTO will rejected an application to register the trademark because of a prior registration of the same trademark, or a…
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Trademark Registration Does Not Halt the Trademark Rights of Prior Users

Federal registration of a trademark does not halt the rights of a prior user of an unregistered trademark. Trademark rights are generally acquired from the use of a mark, not from registration. What Can the Prior User of an Unregistered Trademark Do to the Owner of a Registered Trademark (or Application)? The prior user of…
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Trademark Attorney Near Orange County, California

Registering a trademark can increase the value of your business and protect your firm from competitors. Of course, you will need to ensure that your Federal trademark registration is accepted, which is not automatic. Trademark attorneys near Orange County can help with the process of trademark registration. What is a trademark?  A trademark can be…
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Trademark Attorney Near Culver City, California

When you’re operating a business in Culver City or the surrounding areas, you will need local attorneys to give you sound advice. Working with a trademark attorney near Culver City can be worthwhile because protecting your brand is a critical element of business management, and it can give you an advantage if your trademark is…
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Trademark Attorney Near San Diego, California

If you’re running a business in or around San Diego, it’s vital to consider your intellectual property. Your brand name, logo and imagery are all valuable commodities and they help your business to stand out from the crowd. Without adequate protection, you could find that other companies begin to encroach on your brand identity. By…
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