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Brand Innovation Blog

Category: Amazon Brand Registry

Should I Trademark My Clothing Brand?

   |   Eric Eagle Hartmans

Should You Register Your Clothing Brand as a Trademark? Yes, it probably makes sense to register your clothing brand as a trademark. The fashion industry is crowded and filled with imitation. We think of two reasons to register a trademark, generally. Defensive registration is about getting on the registry before another company. This defends against…
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Trademark Registration Requirements for Amazon Brand Registry

   |   Eric Eagle Hartmans

The Amazon marketplace is more than a platform for Amazon to sell goods. It’s also a place where third-party retailers can sell their products to the e-commerce giant’s captive audience. The system works well. Sellers get access to a broad audience for their products, and fulfilment of orders. Amazon takes a commission from each sale….
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