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Category: Trademark Law

Requirements for Trademark Registration with the USPTO

   |   Eric Eagle Hartmans

Trademarks are essential for protecting your brand and ensuring your business stands out in the marketplace. But navigating the federal trademark registration process can be complex. This post will walk you through the legal requirements and benefits of registering your trademark with the U.S. Patent and Trademark Office (USPTO). Why Are Trademark Requirements Important? Trademark…
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Mastering the License of Trademarks: A Practical Guide for Businesses

   |   Eric Eagle Hartmans

In the world of business, a recognizable brand can be a company’s most valuable asset. Think of the iconic swoosh of Nike, the golden arches of McDonald’s, or the apple that symbolizes Apple products. These trademarks represent not just a name or a logo, but a promise of quality, a certain lifestyle, and an emotional…
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Trademark Publication for Opposition: What You Need to Know

   |   Eric Eagle Hartmans

You’ve meticulously crafted your brand, designed a unique logo, and finally filed your trademark application. Months later, you receive notice that your trademark has been “published for opposition.” What does this mean? Should you be worried? This article breaks down the trademark opposition process, including publication, on the road to trademark registration. What is Trademark…
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Avoid Two Common Reasons for Trademark Rejection

   |   Eric Eagle Hartmans

Two common reasons for trademark application rejection to avoid with careful planning. Conflict with Prior Registration – Likelihood of Confusion One common reason that US trademark applications are rejected by the USPTO is a conflict with a prior trademark registration. This is a so called 2(D) refusal. A conflict exists if the application is “likely…
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Should I Trademark My Clothing Brand?

   |   Eric Eagle Hartmans

Should You Register Your Clothing Brand as a Trademark? Yes, it probably makes sense to register your clothing brand as a trademark. The fashion industry is crowded and filled with imitation. We think of two reasons to register a trademark, generally. Defensive registration is about getting on the registry before another company. This defends against…
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How to Trademark a Catchphrase

   |   Eric Eagle Hartmans

Can You Trademark a Catchphrase? Yes. You can register a catchphrase as a trademark with the United States Patent and Trademark Office (the “USPTO”). To do so, the trademark application must meet the general requirements for trademark registration. A catchphrase is “a well-known sentence or phrase, especially one that is associated with a particular famous…
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Trademark Symbol

   |   Eric Eagle Hartmans

When to Use the Registered Trademark Symbol ®, TM Symbol, and SM Symbol Circle R ® Symbol The registered trademark symbol ® can be used if a trademark is registered with the appropriate government agency. In the United States, the appropriate agency is the US Patent and Trademark Office (“USPTO”). State trademark registration does not…
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